Sunday, April 22, 2012

New dimesion in Relativity 2


Kids are the best teacher to learn human behavior:

This experiment can perform on 2-5 years kids who like biscuits. If you break a cookie in half, he always wants the bigger piece. Specifically giving him the smaller piece is usually met with the retort, “NO! BIG!”. Ok, so far, so unsurprising. He likes biscuits. He prefers more biscuit to less.

What is interesting is the ability to use relativity to make him choose to consume a smaller piece. Take the half of the biscuit he rejected, snap it in half again, give him the bigger of the two resulting pieces. He gets just around a quarter of the cookie, but is completely satisfied – because it’s bigger than the other piece. It’s all about getting the bigger piece, and nothing to do with absolute amount of biscuit. What a funny!!! Is it not???????????

Application:


Let us take some example to understand how this relative theory helps in marketing and business.  On Sunday you have plan for dinner in some restaurant in Ahmedabad.  It’s time to  order and menu is in your hand. Now your mind works on both sides. As gujarati mind you think of not to order costliest dishes and also want to good food so not order chipset one because it’s also question about your status. If the price in menu  varies between 100 to 500 then you choose around 300 bucks dishes. Not bad not good, right? That is how human mind think rationally. 
But next time when you visit same restaurant and price variation in menu has been changed. Old dishes has remain same price but 4-5 dishes added and price variation become 100 to 800 bucks.Now your mind again think “not good , not bad” and Now your mind again think “not good , not bad” and our spending on dishes around 500 bucks. That is how restaurant’s marketing genius force you to spend more with help of relativity decision making theory. At the end of the month restaurant found that higher price dishes were not sold in much quantity but their entries only matter to increase revenue.

-4ever

No comments:

Post a Comment